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David Beckham Launches a New Look for the Instinct Fragrance Line

The new True Instinct scent features a classically shaped bottle and a holographic label.

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By: Rachel Klemovitch

Assistant Editor

David Beckham introduced a new look and format for his Instinct fragrance line. He also added a new scent—True Instinct. 
 
The relaunched Instinct fragrance line now comes in glass bottles with clean lines that are complemented by heavy black caps, for a modern masculine element.
 
The collection is also now available in an Eau de parfum format for a longer-lasting fragrance. Certain scent formats include a Deodorant Body Spray and a Deodorant Natural Spray. 
 
True Instinct has a woody ambery scent with notes of pine needles followed by cedarwood, and vetiver. 
 
This scent comes in the collection’s classically shaped fragrance bottle with an eye-catching holographic label, giving it an ultra-contemporary twist.

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